Bloomington: 812-333-4726              Indianapolis: 317-550-1833



Hurlow Wealth Management Group oversees and coordinates the financial affairs of a select group of families. We are retained to create and integrate financial strategies that are designed to help build, preserve, and transition our client’s wealth.  We seek to accomplish this through a proprietary planning process called the Coordinated Financial Overview.  The acronym, CFO, is not by coincidence.  Through this unique process, we act as a family's "CFO", delivering advice to help them make more informed decisions from an updated plan, considering their ultimate financial and life goals.


After seven years with a national investment management company, our founder, John Hurlow, started the Hurlow Wealth Management Group in 2002 with the vision of improving the lives of clients. Today, the firm is led by John Hurlow and Michael Carson and is one of the leading independent advisory firms in Indiana. The firm currently has offices in Bloomington and Indianapolis and clients in 18 states.

Our Core Values & Philosophy


At Hurlow Wealth Management Group, we conduct all matters of business with integrity. The candor of the Hurlow Wealth Management family is represented both internally and externally in our work. We proudly uphold the values of honesty, truthfulness and sincerity, while remaining fair and ethical in even the most difficult situations. We seek to constantly maintain a professional demeanor despite facing critical decisions. The time and effort put into every relationship is true to our mission of delivering superior results in a professional manner. We firmly believe that a strong moral code is a key component towards earning trust in our company, both internally and externally. We strive for all aspects of our company such as our people, ideals, functions, and service to uphold the highest possible moral competency and responsibility. We are steadfast in practicing and observing the ethical and moral principles we have set out in our values statement.


Trust is one of the foundation stones of Hurlow Wealth Management Group. It begins with our employees and builds on the reliance, relationships, and successes we share with our clients. Trust between our firm and clients reveals itself through common goals, respect, and fulfillment of our commitments. Due to the trust we build, we go the extra step in helping to meet the needs of our employees and clients. To maintain this trust relationship, we strive to uphold our values and follow through on our commitments.


At Hurlow Wealth Management we believe that service is a function of listening, caring, understanding, problem solving, and following through…and returning phone calls. One of the keys to our success has been constant client communication. During periods of volatility and uncertainty, clients want to hear from their Financial Advisor. Even during calm periods when there may be no changes needed, clients need to know there are no changes needed.


The success of our clients is largely dependent upon the relationships they forge. The intellectual capital and passion our team members display on a daily basis are key drivers in achieving our relationships with clients and their other trusted advisors. We have experienced that some of the most productive meetings are when we meet jointly with our client’s CPA, Attorney, Insurance Agent, Real Estate Agent, TPA, and other key Advisors. To offer the best possible advice, your Financial Advisor should not work in isolation, but rather, collaborate with all of your trusted advisors to help you create, grow, preserve and transition your wealth.


We believe that wealth management should be clear, straightforward, and transparent. We are committed to reviewing all costs involved in everything we do. The cost of investments and services should not be a mystery.


At Hurlow Wealth Management Group, we are constantly looking for ways to improve our process, our services, and the knowledge of the ever changing world we live in. Through various designations, our team has amassed a wealth of knowledge in many areas of finance, wealth management, fiduciary management, investments, corporate retirement plans, and even behavioral finance. Investment management is a critical role, but we must understand all of the moving parts in our client’s situation to help guide them along a suitable path. For more information about our professional designations click here.


Throughout our CFO Processes, we have built in steps to outline, measure, and track the success of our clients and their goals. From monitoring your performance, and cost to tracking your retirement, education, and estate goals, we work hard to keep both of us accountable.


We work with both individual private clients and entire corporate retirement plans. For both we have created a unique CFO Process. For individuals the “CFO” stands for Coordinated Financial Overview™ and for business retirement plans the "CFO" stands for Coordinated Fiduciary Overview™. Both are driven by a well defined process to help ensure that we capture, measure and monitor every aspect of your plan.


At Hurlow Wealth Management Group, we know that not all holes are perfectly round nor is every peg perfectly square. Therefore we must eminently know your entire financial picture to help ensure that all of these moving pieces are working together and make sense in relation to your goals. We have created a culture of lifelong learning in order to keep up with the ever changing world around us. The designations and continuing education that we have completed is very specific to the needs of our clients.

Our business model is uniquely different than most other firms. Being an independent advisory firm was a choice we made to ensure that our advice was unbiased and not influenced by Wall Street. Every part of our CFO Process (Coordinated Financial Overview) has been deliberately mapped out to ensure that all of the details of your financial life are accounted for and fit into your plan.

The Strength in Independence

Being an independent advisory firm still requires that our clients’ assets be held at a financial institution. For this, we carefully examined our options and have chosen to affiliate with Schwab. We feel that clients get the best of both worlds: an Independent Advisory Firm coupled with investment access and resources from one of the nation’s leading Investment firms.

Website Design For Financial Services Professionals | Copyright 2018 All rights reserved